Why Online Reputation Management?
ORM is of great importance as:
• Your company’s or brand’s reputation can come under attack from any angle, anytime
• Your website, blog, forum or anything online can be easily tarnished with a hit and run poster
• A single negative campaign with no validity can malign and taint the reputation and integrity of your brand or product that you’ve built over a long time, in a few hours
• A short negative video on YouTube can damage to your short-term and long term profits
• A rumor on Facebook or Twitter can hurt your image beyond repair
APPIN IRM services can protect your image and standing, by monitoring and keeping a pulse on the various user-generated online media outlets, and more importantly, the consumer. Our online reputation management focuses on Search engine protection, online reviews management, Trade infringement protection and Consulting.
Our ORM service will help you to:
• Identify the sources of the negative image and craft a befitting counter strategy
• Defend the integrity of your brand by reducing the visibility of the negatives and highlighting your positives information
• Reduce negative PR with an increase in positive PR
• Move up your positives search results to higher positions and taking off the negatives from the first pages of the SERPs
• Create very positive websites of your company
• Maintain your image with a proactive approach
• Closely monitor the networking sites and other internet platforms where your target consumers inhabit
Not every client is the same & not every client needs the same service, so we provide a range of search marketing services to suit these varying needs. Whether it’s one off consultancy, or an ongoing integrated search engine marketing campaign comprising search engine optimization, pay per click & social media, we are able to provide a bespoke service that suits your needs.
APPIN IRM search engine marketing services all operate with a single ethos in mind. We must provide consistently strong return on investment with first class account management.
We know that just providing excellent results is not enough; search marketing can provide valuable insights into many parts of your business, so we promote clear dialogue & in-depth discussion, to ensure your whole business benefits from any online marketing campaigns.
lHow our search marketing team can help YOU?
Each of our main service streams below employ teams of talented professionals whose expert knowledge and experience will be deployed on your campaigns. Whether you need a highly technical onsite analysis of your website from an SEO perspective or a creative piece of online PR drafted and placed in the national press, we have the individuals with the experience and knowledge to make it happen. Our search engine marketing service includes the following and more:
- Search Engine Marketing
We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimization (SEO) & pay-per-click (PPC) advertising.
- Search Engine Optimization
Search engine optimization is an essential requirement of every companies marketing plan. Depending on the website & competitive nature of the market, SEO is typically a medium to long-term strategy. Achieving sustainable, high rankings through SEO offers unparalleled potential for return in the long-term.
- Pay-Per-Click Management
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value, means it is one of the most effective ways at reaching your audience.
- Link Building
‘Link building’ has changed. Businesses should not be focused on ‘building’ links, but providing compelling reasons for their audience to talk about their brand & attract them. Links are still the fundamental signal used by the search engines to score a website in the search results.
- Content Marketing
“Write it and they will come”. Whilst it’s not quite that easy, it is true so say that if you (or we) write interesting, useful & sharable content, it provides the opportunity to promote that content to others who will then link to it. Whether it’s the national press or a blog, links to your content will not only drive direct visitors, but also promote your website within the search engines.
- Social Media Marketing
Our social media service is designed to keep you in total control of your messages across various social media networks. From Facebook to Twitter, Google+ to Pinterest, we help you connect with your customers & ensure your message is on brand.
How can we help you?
We don’t provide standard ‘search marketing packages’ for your to choose from. We look at you as a client and help you decide what services and solutions are right for your business.
Please feel free to contact us, let us know what your issues are and what you believe needs to be done. Then leave it with us to review your current situation & suggest possible solutions to you.
Contact APPIN IRM today to find out how our search engine marketing services can help your business.
APPIN IRM provides do-it-yourself resources and full service, mobile marketing services. For those who know how to implement a mobile strategy and only need a mobile website builder and text message marketing resource, MMS can fill that need easily.
Some clients need more help or do not know how to implement a mobile marketing strategy. For a monthly fee, MMS will act as a virtual mobile marketing department and help integrate current marketing efforts and implement new initiatives. Examples of our services include:
- Creating a mobile website
- Create a mobile directory and create a mobile marketing strategy
- Amending current advertisements to include “text to action” or QR codes linked to mobile websites
- Promoting text message and QR code campaigns via Facebook, Twitter, LinkedIn, etc.
- Adding new keyword(s) and short code to business cards, signage, vehicle wraps, etc.
- Set up account and marketing campaigns using our APPIN IRM SMS Platform
Since we have a vested interest in our clients’ success, we approach our clients with a partnering attitude to offer the best possible solutions we can offer.
Types of Mobile Marketing Promotion:
- Mobile Optimized Website
- Text Messaging Marketing
- Mobile Coupons
- Text to Win
- Mobile QR Codes
- Short Codes for Text SMS messaging
- Promotional Text Blast
- Facebook and More…
SMM or SMO is all about building huge social network, sharing their content, opinions, views, and encouraging interaction and community building via social media channels like Twitter, Facebook, Digg, Stumble Upon and more is a powerful tool in promoting a website. APPIN IRM is an expert in Social Media Marketing and offers a wide range of social media marketing strategies to develop a more rewarding communication platform between potential customers and website. Our social media marketing includes many services to help you build your business and get your company noticed by new consumers.
Our Social Media Marketing includes following Services
1. Social Network Marketing
2. Social Bookmarking
Social Network Marketing
Social network marketing has become quite popular amongst network marketers looking to promote their websites online through Social media sites like Facebook, Twitter, LinkedIn, Myspace and Youtube. It makes perfect sense to use these awesome platforms to build a Network Marketing business, after all our business is all about building relationships with other people. Our experts will create your profiles on major social networking sites like Facebook,, Twitter, LinkedIn etc to offer you an opportunity to engage with clients through these Social Networking Websites.
Social Bookmarking
Social bookmarking is a popular and efficient way for Internet users to store, label, organize, and share with others the articles and websites that they find useful or interesting. Through social bookmarking websites like Digg, Delicious, Reddit, and StumbleUpon, people can assign descriptive tags to their favourite sites, stories, images, or videos, enabling other users with similar interests to discover worthwhile online content. But going through all of those social bookmarking sites is very time consuming and downloading all toolbars is madness! That’s where our Social Bookmarking Service is designed to reduce the time and effort needed to socially bookmark a website. APPIN IRM offers a Social Bookmarking Service in more than 200 social bookmarking sites. Your articles, blog posts, or website content can be bookmarked to 200+ social media sites within days
APPIN IRM has services that are very affordable. In addition, as part of an overall custom package, we are prepared to train you on things you can do for free.
We can
- Determine the level of SEO service you require.
- Do research to determine optimal keywords and update your metatags and content accordingly.
- Introduce you to blogs and other Social Media and help you introduce it into your marketing plan and SEO strategy.
- Provide professional writing services for websites, press releases, blogs, and other social media. We can also submit your news to online distribution sources so it is available to Google News.
- If appropriate, submit your site to online directories. Submission costs may apply.
- Set up Google Analytics for your site to track detailed information on number of visitors and other web traffic statistics.
- Provide periodic reports on web traffic and make recommendations for tweaking the content or keywords based on performance and changes in focus on the part of the search engines.
- Do competitive SEO analysis, looking at your site compared to your competitors’ sites and recommend how to make your site more competitive.
- Upgrade existing print materials or create new materials so they are consistent with your web image, contain the web address, and use similar wording to the keyword-rich content on your site.
- If your site is programmed using something other than ZD-CMS™ or EDU-CMS™, such as HTML or Flash, we can help you explore the benefits of upgrading. Older Flash sites in particular have challenges when it comes to modern Search Engine Optimization.
APPIN IRM has been helping businesses thrive online with our unique web design services and online marketing techniques. If you need a website designer that will stand by you through the entire development process and after, then let one of our highly skilled website designers help your business website succeed online.
Establishing a web presence and effectively marketing your website, once it is online, can take hours or even days of researching different services such as; website designers, developers, website hosting, online marketing, SEO experts, logo designers, link builders, article writers and so on. APPIN IRM offer all these web design services and more, so there is no need to use several web design companies.
APPIN IRM can build any type or size website you require, from small custom designed websites or highly advanced online stores. We also offer lots of help and advice along the way, so don’t worry if you are not a web guru, we have you covered. Each of our websites can be developed with a very easy to use content management system.
We will design an information management strategy which will revolutionise the way your brand is viewed on the internet. We will help you to quickly eliminate any kind of negative references to your organisation and reduce the likelihood that these will occur in the future.
We want to make sure that you look as best as you can on the internet. To do that, you’ll need to have as much control as possible over the search results which relate to your company, to make sure that they are fair and accurate. There’s nothing worse than having an annoyingly negative reference to your company at the top of the search results for the keyword you’re trying to optimise.
At APPIN IRM, our online brand management team will make sure that your reputation is as strong as it possibly can be through the implementation of our unique and powerful brand management techniques.
We’ll help you:
• Monitor the web to look for content which might be detrimental
• Improve the quality of reviews which you get from your customers
• Suppress content which is negative or damaging in nature
• Protect your privacy and ensure no leaks of confidential information
APPIN IRM provides Internet Reputation Management Services to our clients. We give you a solution to protect your business or brands image online, against bad social media reviews, negative news articles, blogs, complaints or any other press release which creates terrible impact on your business reputation.
Potential customers always choose your brand or business after reading reviews, comments or press releases online. Just because of Negative reviews you can lose them. Our cutting-edge online reputation strategies can restore you badly portrait image online.
What Benefits Our Online Reputation Management Services Provide?
Our online reputation strategy is multifaceted, including SEO strategies. We help you improving your brands image in the market, by using every possible marketing tool such as social media, blogging, articles, reviews etc which increases your conversion rates. By outweighing negative content such as bad user reviews and comments, APPIN IRM can put on positive and good reviews which increase your credibility.
Why are Lead Generation Services necessary?
- Attracting targeted customers
- Driving in more incoming traffic to the website
- Reduction of costs on ineffective sales leads
- Lead generation services make your business consistent in the market by boosting sales leads
- Increasing profit through sales becomes easier with lead generation services
- Competitive edge is attained rightly by subscribing to the relevant package of lead generation services of APPIN IRM
- Capital and other resources are controlled appropriately with the plan you have chosen for lead generation
What we do in Lead Generation Services?
- Creation of new website seeking enhanced leads
- APPIN IRM supports your business with cost effective plans of lead generation services
- Optimization of site for improving rates of conversion
- Keeping the message of sales clear and precise with the help of our content developers
- Pay-per-click and organic search activities are correctly utilized for boosting search visibility
- Social media tools are relied on for generating and increasing sales leads
- Process of email marketing campaigns is mixed with newsletters to reach targeted audience
APPIN IRM provides do-it-yourself resources and full service, mobile marketing services. For those who know how to implement a mobile strategy and only need a mobile website builder and text message marketing resource, APPIN IRM can fill that need easily.
Examples of our services include:
- Creating a mobile website
- Create a mobile directory and create a mobile marketing strategy
- Amending current advertisements to include “text to action” or QR codes linked to mobile websites
- Promoting text message and QR code campaigns via Facebook, Twitter, LinkedIn, etc.
- Adding new keyword(s) and short code to business cards, signage, vehicle wraps, etc.
- Set up account and marketing campaigns using our Mobile Marketing Suite SMS Platform
Since we have an interest in our clients’ success, we approach our clients with a partnering attitude to offer the best possible solutions we can offer.